Our Vision
"The vision is to improve everyday health for people looking for a choice. By fueling growth we believe we can make a difference."
The company's goal is to become the largest company in the Nordic region by the end of 2014. Today the Nordic region offers substantial growth possibilities and is defined as core market. The EQOLOGY concept has proven to work very well and the strategy is to grow further in Europe over the next years. The overall goal is to become a leading player in the European market.